It is a L A T E ad critique.

The World Wildlife Foundation has found a niche in their advertising, which I believe cleverness holds the foundation for. Many of their ads, which are simply quick reminders to think about the earth, have a creative, playful feel while dictating an extremely important message. I wanted to share a few of their advertisements to show the cohesion that all of their ads possess and the overall concept that is communicated quite clearly.

"Give a hand to wildlife."


"15km of rainforest disappears every minute."


Their ads even have a similar color scheme, they are easily recognizable with big bold subjects and invoke thought about what is meant by their ad.

"Before it's too late."

Of the few I found to review, I believe this advertisement has the most impact for many reasons. Again, it is a simple advertisement (as this seems to be my trend) with a message that could probably be understood with or without the text. Granted these are natural colors that a designer had no intention of changing, but the continued use of a slightly unnatural and almost somewhat desaturated version of these colors connects this visually to their entire campaign. The use of their color-editing stands behind the message that is being sent, it is somber, still looking and meant to cause heavy impact. However, this ad is most effective because of the message being delivered. The trees were designed to resemble lungs that are slowly being deteriorated which is meant to represent the destroying of our earth's rainforests. The ad is designed as lungs with the notion that trees are essential to our environment because they provide oxygen. Overall this particular advertisement is an effort to stop destroying our rainforests and gracefully does so on both an aesthetic and sociological ground. Their small logo and text provides visual identification but does not detract from the ad due to it's size, placement and white color. I believe this ad would work well in print and/or on the web given it's design.