It is balanced by negatives and positives.

Woof! Each week when I am looking through illustrations, advertisements, package and product designs to review, I consistently am drawn to the minimalist pieces of work. Those that use wit and not an overabundance of colors, flashy effects or text to send a message or appeal to an audience. I appreciate the outstanding impact that simple design has a tendency to create. I chose this advertisement for a variety of reasons, including the fact that it is fairly successful as a simple design yet how it also is limited by it's vehicle of presentation. This print ad specifically works better in it's medium as opposed to on the web. The identification found in the upper right hand corner is almost lost against the sky. We can probably identify a Febreeze bottle (which is subconsciously branded by it's shape and colors) but the white text is nearly impossible to read unless enlarged dramatically. As a print ad, the scale of the text would be highly recognizable and ease the hurdle of it being small, white text on a light colored background. Granted, this advertisement may not be intended for use on the web, however, I feel like it has the potential to be interchangeable and should be designed with at least the option of being able to read and understand it in alternate forms.
Aside from it's disadvantages (and if we were looking at this in print) I believe it is a humorous, uncomplicated ad that is assisted by the accompanying text. Under the Febreeze bottle the text reads, "Get Your Home Back" which is in response to the suggested dog smell one's home may possess. I think this ad is very comprehensive and explanatory of it's product, trying to get a dog smell out of furniture can be a tough task as I've recently learned. The aesthetics of this ad are not ground breaking but pleasing, a soft color scheme provides attention to the subject and I believe the overall advertisement can be read from left to right. At left - the dog is noticed inside of the house, you may stop for a second to figure out what it means and then as your eye moves to the right side of the page where the product/text sums it all up. All in all it is well done in terms of simplicity with minor design flaws, specifically the color and scale of text. Also, I want that dog.