Sunday, March 29, 2009

It is an identity.


Nubby Twiglet is one of my favorite women of the web. She's a blogger, a fashionista, a business owner and a web socialite rooted in graphic design. Her blog, www.nubbytwiglet.com, features bits and pieces of art, fashion, design and business on a day to day basis. She has a striking appeal that clearly exists in all of her work, mostly defined by a limited color pallette of black, white and red. In her case however, I would fondly use the term "limitations," they have branded her identity and allowed her work to stick out...while really never knowing what to expect. Her style of work is constantly evolving and the piece I am looking at this week is her latest personal identity branding, the means by which she sells her self and her work in a concise, Nubby style.

Pictured is her business card, letterhead, cover sheet, invoice, portfolio (on cd) and mailers. The stark white on black balanced by black on white text, curvature in design elements and logo are all positive reinforcements of her overall identity. It is extremely important for one's look to appear succinct as this emphasizes the impact of a design personality. Her use of color, balance and harshness of lines coupled with the delicate use of lines provide the information necessary in a matter of fact yet savory manner. None of the pieces in this identity package appear out of place while simultaneously, no two pieces are alike. She uses subtle changes in design to create a distinct look for each piece but keeps the overall look within certain design standards. It is present from quality of her work to the appearance of her blog that design for her is thoughtful and present everywhere. Her work, both fine art and commercial, is absolutely stunning.

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